In this composition, the client provided a sketch that they wanted to use for his branding. 
After having an extensive branding conversation with this photographer, we concluded that his logo and other assets created for his brand should appeal to people who are the ages 19 to 24 (with or without kids) and 25 -33(with kids). Their interests would revolve around urban trends.
The first task was to bring in the sketch and give it feeling. I did this by adding a user provided texture to the hat. 
I then separated the logo from the image to give him more non-distracting uses.
Originally, the client wanted to build a business card and watermark for his photography. 
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